Whole Foods, which was bought by Amazon this year, sell goods to millions of people every week and this gives them a large amount of data to predict food trends.
With
this in mind, we wanted to highlight the food trends for 2018 as predicted by
Whole Foods, 10 flavours, ingredients and styles of food the company believe
we’ll all be eating more over the coming year.
1. Floral Flavours
The
giant believe that more and more home cooks and companies will begin to add
flowers into dishes to add actual flavour rather than as decorative notes.
They’re predicting things like Lavender Lattes, Teas with Hibiscus, Elderflower
everything and and they say we should be watching out for “rose flavoured
everything.” The company also point to some interesting food mashups such as
marshmallow and violet.
2. Super Powders
This
has already started happening, think matcha, maca root, cacao, turmeric powder,
spirulina, kale, herbs and other roots. The company is predicting powders
galore for 2018 as consumers look to kick up their creations with simple
powders to enhance their health attributes and flavours.
3. Functional
Mushrooms
Another
trend being pushed by health conscious consumers is that of mushrooms making
their way into all sorts of products. Drinks like coffee, tea, smoothies are
being packed with mushrooms like reishi and chaga.
4. Feast from the
Middle East
They
say consumers are looking to go beyond hummus, pits and falafel - instead they
want to start to discover more regional dishes from the Middle East. This is
leading them to predict a rise in a number of ingredients: harissa, za’atar,
parsley, tahini and dried fruits are just a few. They also predict a focus on
Persian, Israeli, Moroccan, Syrian and Lebanese cuisine.
5. Transparency 2.0
A
demand for more information on the packaging, more transparent labelling will
be pushed by supermarkets to meet consumer demand for more info on GMO, Fair Trade,
Ingredients and Traceability.
6. High-Tech Goes
Plant-Forward
As
impossible foods create burgers so delicious they can please even the most
discerning meat eaters, Whole Foods in predicting more plant and protein based
products created thanks to high-tech innovations. More dairy free products that
taste as good as dairy alternative, new plant based yogurts and more varieties
of nut milks.
7. Puffed &
Popped Snacks
Citing
new developments in food technology, the company say that there’s some clever
new extrusion methods (ways of combing ingredients). This means all sorts of
new popped goods: expect more vegetable crisps, puffed pasta, puffed seaweeds
and flavoured puffed rice.
8. Tacos Come Out of
Their Shell
The
company say the taco is changing, they’re speaking about more and more people
choosing to use the taco for more than savory dishes, so expect taco desserts.
They’re also speaking about the evolution of the tortilla as more and more
people look to buy varieties made with heirloom corns. They also say we should
expect more leafy greens, lettuces and seaweeds to start housing our tacos in
2018.
9. Root-to-Stem
Root-to-stem
has been alive and well for a long time within the high-end restaurant
industry, but Whole Foods is predicting this to start having an impact further
down the food chain. Food waste was one of the most hotly debated topics of
2017 and you can expect food producers to jump on this growing trend. Expect
pickled watermelon runs, pesto made from vegetable stems and a whole host of
new products that make ingenue uses for food waste.
10. Say Cheers to the
Other Bubbly
Sparkling
coffees, sparkling sap based water drinks, sparkling everything. The company
says they’re expecting fizz to find its way into a whole range of new products.
Picture Credits:
Spirulina by Will
Power
Pyramid of Za'atar by
Jorge Láscar
Brocoli by
Instinctify
Wendell Smith -
Reishi
Lauren Friedman -
Lavender Latte
By FDL